Kanvas BLANCO

Content Marketing & Influencer Strategy

 

OUR PRODUCTS

INFLUENCERS

+ Credibility  + Connection  + Experience  + Better Recommendation

INFLUENCER SELECTION PROCESS

INSIGHTS

Depending on the target we use different tools to allow us to analyze the audience. We determine what influencers are a better match for our target. We then monitor how the influencer talks about the specific category and listen to how there audience reacts to fully determine that the influencer is aligned to the clients communication.

Evaluate
  1. CELEBRITIES

    + Reach

  1. NATIVES

     + Interaction

     YouTuber, blogger,

     twitter, instagramer

  1. OPINION LEADER

    + Specialist in a subject

    + Credibility in a subject

  1. CROWD/ FRIENDS

     + CredibiliTY

LIFESTYLE BLOG

influence

GENERATING A MATCH WITH THE INFLUENCERS AND THE PERSONALITY OF  THE BRAND, ID-IN THE RIGHT FORMAT WE CAN GENERATE A DIALOG WITH OUR AUDIENCE

SETUP
KPI DETERMINATION BY TYPE OF INFLUENCER
KPI
SELECTION OF TYPE OF POST & SOCIAL MEDIA
TYPE

OUR TOOL

We are a social tool that connects advertisers with influencers.

Influencers are not celebrities or VIP, but people we refer as friends, family, workmates… Those that truly influence us and we listen to.

The platform allows brands to create segmented campaigns, searching for affinity and influencers willing to transmit a message in their own way for an economic compensation.

HOW WE DO IT?

Segmenting the best influencer profiles for each campaign by content categories, gender, geographic zone and age, which allows us to reach the Target Group we want for the campaign in an optimal way.

how

WHAT MAKES US DIFFERENT?

Technology that enables us to design and set up campaigns in less than 5 minutes.

Statistics in real time during the campaign and a detailed report about the final results at the end.

An audience of more than 1.200 million followers.

6 available social networks to advertise yourself in. In addition to regular campaigns for each network, you will be able to create retweet and Facebook shared campaigns and press release distribution in blogs.

The possibility of creating your own communities based in the influencer profiles that work best for your campaigns.

IN WHICH SOCIAL NETWORKS CAN YOU ADVERTISE YOURSELF IN? More than 1.600 million of audience

SOCIAL

HOW DOES IT WORK?

works

CONTENT MANAGEMENT PLATFORM MODEL

plataform

PRODUCTION

+ ART/ EXPERIMENTAL + STREAMING + FILM/DOCUMENTARY + VIDEO CLIPS + TV

STORY TELLING TRANSMEDIA

WE CREATE EXPERIENCES THROUGH CONTENTS OFF / ON FOR DISTRIBUTION IN VARIOUS PLATFORMS AND MEDIA

ART/ EXPERIMENTAL

STREAMING

FILM/DOCUMENTARY

VIDEOCLIPS

TV

PREMIUM content

High quality production • Brand Equity • Greater brand orientation • Medium-term production • Medium-high cost • Creates new audiences.

Increase the branding of a brand, either by associating with this type of content or, through integrations or product placements. It is regularly associated with publishers with a large audience.

UGC user generated content

• Under control by the brand • Less planning time.
• Medium / low cost • Fast production. • Digital

The content generated by users is distributed on digital platforms quickly and easily. It helps a brand to generate engagement or purchase intention, but at the same time it does not allow it to have much control over the type of content or production.

NEW mobile

             video 360/ VR

• Greater experience with mobile device and virtual reality viewers • High level of interaction and engagement • Interesting narrative level. medium / high cost • different experience

             vertical

• Friendly format for new generations (periscope, instagram, Facebook, snapchat) • Greater interaction with the user • reproduction adapted to the position in which the video was taken improving the experience.

PRODUCTION DIRECTION
SCRIPT CASTING SCOUTING
LOCATIONS / PERMITS
STORYBOARD CATERING
PHOTOGRAPHY / LIGHTING
POST

SOME OF OUR CUSTOMERS

CASE STUDIES

lipton
advil uber
usa
BBVA

Contact Us

Info

9000 4884
info@kanvas.com.mx

Address

WTC México, Montecito 38
Piso 6, Oficina 38
Col. Napoles
CDMX, México